As you develop your e-commerce shop, you’ll want to focus on creating a few key videos that highlight what sets your brand apart.
When people are purchasing online, they don’t have the option to touch the products or meet you as they do in person.
Having video that introduces your brand, you as the designer, as well as the products, can mean a higher conversion rate, less returns and more engaged and excited customers.
Three key reasons to use video on your site:
More people buy
Prevents returns (more accurate size and scale)
There are many different ways you can create video from hiring a team to produce a video to shooting a video with your iPhone. Depending on your budget you’ll want to choose what works best for you and the stage of your business.
The key here is getting started - it is better to have a low-budget video on your site than wait till you have the funds to have a complete video day. If you have lots of products, you want to get comfortable shooting quick videos high quality with your iPhone or another set up as you will want to update your product videos quickly.
As always we want you to get started rather than wait until you have the perfect setup!
There are three main types of video that you want to include on your site:
Maker video introducing your designs, your bio and showing process
Product videos highlighting products themselves
Unboxing video to show what your customers experience when they order with you
Your makers video tells your story about how your products are made. In a crowded marketplace, it is important to quickly convey what sets you apart as a designer and also in your products. Below are the pieces you want to include in your video:
-WHO - Who do you design for? Can you relate to a specific customer story or muse?
-WHY - Why do you design? What keeps you motivated?
-WHAT - What is your process? How do you create new designs or current products?
-NEXT Call to action - what do you want people to do? Shop now? Book a call with you to learn more?
If you need more ideas for creating a script think of the questions below:
- Tell me about your workspace. What’s your setup?
- Where do you source your products?
- How did you first get involved with designing your product? And was it your first foray into hands-on creative work?
- What’s your design process like, and how did you learn the techniques you use to make your product?
- How did you name your brand?
- What is your design process like? How do you go from an idea to a finished product?
- What are some of your sources of design inspiration?
- Is there anybody in particular that you have been inspired or influenced by?
- Does your shop have a best-selling item?
The next type of video we want is product videos that highlight your product and show it in scale. There are some awesome stats to back up creating product videos.
73% More Visitors Who Watch Product Videos Will Buy
57% Are Less Surprised By Products with Video
When you’re shooting product videos, your setup will depend on what type of product you have. Typically want to introduce the product, talk about the features and benefits and then show the product being used.
You'll want to keep this video conversational as possible, picture yourself as if you're in person describing your product.
Again, this is a place where you can go professional or simply use your iPhone to get the best video that you can afford.
Having an unboxing video helps your customers picture themselves purchasing and receiving your product. This type of video can be used for abandoned cart emails as well as social advertising. Unboxing videos can help me someone who's browsing your site to purchase and can create more conversions.
Shooting an unboxing video is exactly what it sounds like - you'll want to shoot someone receiving and opening the package as well as placing it in their home as your product is intended to be used.
You'll want to highlight any unique features as well as beautiful packaging that your customers can expect when the order from you.
This is a great opportunity to have some lifestyle images that really invoke the feeling of your product.