Your jewelry MEANS something to you and your clients.
And while you want to SELL it, it’s always been about more than sales.
You’re creator, an artist, and a business owner.
You want to get your work into the world and we’re here to help.
You’re no beginner and while things are going well, you want them to be going even better.
Here’s the thing:right now, there’s a good chance you’re leaving money on the table.
And, it’s not your fault. As the designer AND business owner, you’ve got A LOT on your plate, so seeing the places where you could make some simple shifts to bring in more money isn’t on the top of your priority list. (Luckily, it’s at the top of ours.)
Hi, I’m Kathleen Cutler, Founder of Bespoke Commerce and CEO of Kathleen Cutler Strategy and I’m so glad you’re here!
We help high end jewelers bring more money into their business by using sales strategies and systems that are EASY for our clients to learn and maintain.
I work with jewelers because I am one… or, I was one. I studied at the Gemological Institute of America and worked in with a jeweler helping her build her pieces and sell them. I’ll never forget the day I sold my first $30,000 diamond. After years of working in person, I then supported the team virtually regularly selling $15,000 pieces on the internet.
While I loved working hands on with the jewelry, I found myself deeply interested in the translation of a jewelry shop to the online world and how marketing and sales was so different but so much the same.
In the following years, I founded and built a very successful social media advertising agency helping retailers build their business and sales online. While our Facebook and Instagram ads were very successful, I couldn’t help but notice that that was only ONE piece of the sales puzzle.
There were so many times I would be chatting with clients and I could see opportunities for them to close more sales all over the place. I could see how their network translated into their net worth in ways they just couldn’t see. So, I decided to start talking about it.
The results? Amazing. By opening up and looking at more than the advertising I’ve found that I can help jewelers even more by helping them shift the way they think about and execute sales, and THAT is what makes the biggest long-term difference.
My clients are busy, creative people with long to-do lists and my job is to support them in efficiently cultivating their network to increase their sales.
Kathleen Cutler is behind the scenes of multiple million dollar online jewelry stores. With a degree from GIA, coaching 100+ jewelers, and time on the jewelers bench as well as selling in high-end boutiques, Kathleen can help you create your online jewelry storefront through high-touch digital relationships using her Bespoke Commerce™ system.
Her keynote “3 Golden Rules to Sell More Fine Jewelry Online” has been featured on the Boss Project Product Powerhouse Summit and at Flourish and Thrive Live in NYC.