Our Story and How We Help

Your jewelry MEANS something to you and your clients.


And while you want to SELL it, it’s always been about more than sales.  


You’re creator, an artist, and a business owner.


You want to get your work into the world and we’re here to help.


You’re no beginner and while things are going well, you want them to be going even better.


Here’s the thing: right now, there’s a good chance you’re leaving money on the table.


And, it’s not your fault. As the designer AND business owner, you’ve got A LOT on your plate, so seeing the places where you could make some simple shifts to bring in more money isn’t on the top of your priority list. (Luckily, it’s at the top of ours.)


2015_0612_041 copy

Hi, I’m Kathleen Cutler, Founder and CEO of Kathleen Cutler Strategy and I’m so glad you’re here!


Here at GEM, we help high end jewelers bring more money into their business by using sales strategies and systems that are EASY for our clients to learn and maintain.


I work with jewelers because I am one… or, I was one. I studied Gemology and worked in with a jeweler helping her build her pieces and sell them. I’ll never forget the day I sold my first $30,000 diamond. After years of working in person, I then supported the team virtually regularly selling $15,000 pieces on the interwebs. While I loved working hands on with the jewelry, I found myself deeply interested in the translation of a jewelry shop to the online world and how marketing and sales was so different but so much the same.


In the following years, I founded and built a very successful social media advertising agency helping retailers build their business and sales online. While our Facebook and Instagram ads were very successful, I couldn’t help but notice that that was only ONE piece of the sales puzzle.


There were so many times I would be chatting with clients and I could see opportunities for them to close more sales all over the place. I could see how their network translated into their net worth in ways they just couldn’t see. So, I decided to start talking about it.


The results? Amazing. By opening up and looking at more than the advertising I’ve found that I can help jewelers even more by helping them shift the way they think about and execute sales, and THAT is what makes the biggest long-term difference.


My clients are busy, creative people with long to-do lists and my job is to support them in efficiently cultivating their network to increase their sales.


Want to learn about working together?

Right this way.


Our Team

Kathleen Cutler | Founder/CEO



With over nine years supporting online business – these are some of the results Kathleen has helped produce: Generated $150,000 in new revenue. Closed half a million dollars in high end sales. Created Facebook Ad campaign with 2,200% ROI.




With a never-ending technical curiosity, James has found his niche in web technology. While comfortable with whatever technical issue is in front of him, he specializes in web design, integrations, and all aspects of the HubSpot platform.

Emily | Writer



Emily has worked with brands such as Pepsi, Univision, The Susan B. Komen Foundation, and NickMom on multiple campaigns and served as a consultant for Univision’s digital platform Flama.




I'm a graphic design professional with over 15 years experience in print and digital design. My design style is a mixture of classic and modern, with a light, feminine touch. I am moved by beautiful typography, pattern, and color and when I see these elements successfully combined, I get goosebumps. I really do!

Wondering how to improve your customers' experience with your Ecommerce shop?

Get access to our opportunity score calculator now. With this you will:

  • Discover 23 ways to get you massive amounts of new customers.
  • Learn 13 ways to get your customers to spend more.
  • Gain 7 tricks to get your customers coming back again (and again!)